Lutsen Mountains to offer Free skiing on Black Friday in support of #OptOutside campaign.
In 2015 REI stores across the country eschewed the craziness of Black Friday shopping, closed their stores and encouraged employees and customers to #OptOutside. It became a movement and in the past two years, nearly 8 million people spent the day enjoying the outdoors. Now in its third-year #OptOutside is gaining momentum with user-generated content featuring all the great ways and places to spend the day outside. Lutsen Mountains is a proud supporter of the movement and will be offering a Free Ski Day on Friday, November 24th as one of those great ways to spend the day outdoors.
Lift tickets at Lutsen Mountains will be free on Friday, November 24th for all who register in advance. Non-skiers can register for a free gondola ride to the Summit Chalet and scenic overlooks on Moose Mountain. Guests who come for the long weekend can take advantage of Lutsen's Half Price Holiday packages - with the Free Friday, essentially skiing three days for the price of one.
To participate in the #OptOutside movement, go to rei.com/opt-outside, take the pledge, share with the social community and join us for a Free Ski Friday, November 24th.